Website Development Services
website development.
Website Management
Nowadays, buyers visit a company’s website as their first reference point while researching. BoardroomPR specializes in creating and writing websites for legal, accounting, retail, and technology organizations. To maximize the possibility that your website will rank well in search engines, we’ll ensure it looks fantastic and is constructed appropriately on the back end. After creating and deploying a site, we may manage the content for you.
Blog Management
Blogging is a valuable method for communicating with your target audience. They allow you to develop your subject-matter expertise and win ardent followers. Bloggers frequently use blogs to find reliable sources for their posts, and some publications even will enable you to link to their blogs on your own. With the help of blogs that include the appropriate keywords, you may move up the search engine ranks. If you need more time, BoardroomPR will create your blog and regularly write pieces on your behalf.
Content Management
Users want a more intimate, private interaction on social media. Our social media team specializes in creating content that considers how your audience utilizes multiple platforms and their preferred information-consumption techniques. Because these interactions ultimately convert visitors into fans, friends, and customers, we see this process as creating meaningful engagement. We produce material that meets your needs, from vibrant photographs and video to attention-grabbing animation and customized graphics, by fusing the most recent social media trends with the most remarkable multimedia technologies. We can work with you to create a timetable that meets your needs, even if there isn’t a set number of posts that should be published each week.
Search Engine Optimization SEO
BoardroomPR is in charge of several SEO companies that have elevated client ranks on Google, Yahoo, and Bing to page one, with some even snagging the coveted #1 position. Most customers begin to see effects after 60 days. A unique SEO game plan implements each BoardroomPR business search engine strategy to optimize its efficacy and long-term benefits.
Online directory management
When you look for a business online, have you ever noticed that the company’s Google or Yahoo business listing displays before other listings? In addition to assisting customers in making the most of their online directory listings, BoardroomPR constantly updates your page with fresh content, images, and videos. We also make sure that all the data is correct and consistent.
Business manager & chatbot implementation
Use a business messenger built into your website to let visitors contact you whenever it’s most convenient. Even after business hours, when a human person isn’t available, a chatbot in a company message may answer typical questions. Our Florida website marketing specialists can take care of this for you. Let BoardroomPR’s branding professionals help you create and promote your traditional advertising, company materials, website, social media, and blog so that you can instantly engage with your targeted consumers. When it is in the firm’s best interest, BoardroomPR will be in charge of developing advertising and placing them in appropriate media. Please be advised that all services, including talent, photography, video and audio production, logo design, and others, are priced separately depending on the specifics of each project.
BoardroomPR has been responsible for the public relations for NAIOP, South Florida Chapter for the past Several years. Their team has been responsible for promoting all of our programs, events and legislative affairs initiatives to the press throughout the state of Florida. In addition to getting the real estate press to our functions, they frequently offer our officers and board of directors to the media as experts on trend occurring in Florida's commercial real estate market. Their duties include writing and distributing press releases, overseeing the NAIOP blog and social media and writing and designing our newsletter. Don Silver and his staff provide a high-energy, enthusiastic and professional PR approach and are generous in sharing their connections with us. They always get the job done!
S.H.
The BoardroomPR team played a critical role in helping us elevate the Bento brand and share the news of our continued statewide Florida expansion through traditional media, social media and event planning. They were incredibly knowledgeable and always responsive and intuitive--traits we value in our team members. They worked closely with our internal marketing department and were integral in creating awareness for our recent restaurant openings. On top of that, they were truly a pleasure to work with.
Johnny Tung
BoardroomPR promised us results and they certainly delivered. The Wall Street Journal's front page, CNN and NBC national radio are just a few of the many media placements. Boardroom's media experts spoiled us.
Miriam Cohen
see our work.
At BoardroomPR, we know what makes a great website. Your website should reinforce your brand, promote your image, and provide a user friendly formatting, catered to your audience. Having potential clients visit your website means nothing if they aren’t motivated to take action. That’s why we view a successful website as a funnel. Your website should appear engaging and entertaining to hook your audience and then ultimately result in lead generation. We accomplish this by focusing on four major aspects: Architecture, Development, Management, and Engagement.
Essential aspects of your website that should be kept in mind include, keywords, clear and informative heading tags, internal link, clear formatting and engaging visuals.
Competitive Analysis
Before a website can go live, there is a crucial process that must occur first. We begin with an initial meeting. We want to get to know you, your goals and your motivations. This is the time to conduct a SWOT (Strengths, Weaknesses, Opportunities, Threats) analysis so we can identify your place in your market. We want to know what we can highlight and use in our favor on your website and what we need to improve. This is the time for us to look into your competitors. We can see how they are succeeding and identify their shortcomings and then find out what you want to take away from those lessons. From here we will look into your SEO rankings and how your current platforms, including social media, blogs and podcasts, are preforming. We end this initial analysis by looking at example of sites to identify what you like.
Website Architecture
Arguably the most important aspect of a website, website architecture is the structure that will make up your site. The goal is to create the aforementioned funnel. Nowadays, the mobile versions of websites take precedence. Most of your potential clients will likely discover you while searching the web on their cell phone or tablet. We plan for this and ensure that your website is optimized for any device. Another aspect of architecture is your site’s URL. There are many questions to be asked about this, including how old your URL is, if it is optimally named and if it has brought you success in the past. Old URLs are best and URLs with important SEO keywords are even better. After we establish these basic prerequisites, we can create a sample static home page for your site. The aesthetic of your website should take huge priority, since this is what clients will see and notice first.
Website Development
To have a successful website, you must be sure that it is appealing to your audience. Every website incorporates key elements essential to online marketing. We encourage client blogs to drive recurring, relevant content that attracts the attention of search engines and prospective customers alike. We embed SEO keywords and phrases that further elevate the site’s exposure across the internet. In addition to this we include keywords in metatags and alt descriptions to promote more exposure from behind the scenes. One of the most essential aspects of a website is its visual component. Video, as a multimedia medium, pairs exceptionally well with text-based content. While narrative text can be excellent on its own, a video may serve to engage your audience longer. The more engaging your website, the more likely people are to stay. While visiting your website, it’s important that your audience feels a connection to your brand. A website is in many ways a first impression, and one should always lead with their personality and authentic values. This is the goal of branding. Consumers should leave your website feeling as though they understand your company and that understanding should match the message that you are working to promote. So much of website development is communication and while text and words are usually the first form of communication that comes to mind, visuals are often more impactful, memorable and engaging.
User Engagement
Website development does not stop once the site goes live, in fact it really only just begins. Once your website is live, we ensure to install Google Analytics to measure performance on all platforms. We are able to track the traffic onto and away from your website, identifying opportunities and shortcomings alike. We leverage your strengths to improve your website and eliminate weaknesses. Traffic onto your website can be tracked from its origin, meaning we can tell how well your social media, blog posts and podcasts are promoting engagement. Your website should never be static, instead it should always be improving and evolving.
Website SEO
When you google your company, your site should be the first link that you see following the initial ads. Your goal is to be in the Google Three Pack and we accomplish this by using Google My Business. On your company’s Google My Business, the business’s information should be clearly stated, along with positive reviews, pictures and contact information. We know how to utilize search engine optimization to ensure that your company’s Google My Business is accurate and up to date at all times.
We do this by linking the Google My Business page to your website along with directly uploading social media posts, providing directories (citations) with your company’s name and contact information across the web and by monitoring reviews. In addition to this, you should have an included Q&A section that allows potential clients to understand your business. The methods we use are strongly linked to our social media marketing strategies.
Website Target Audiences
Know your audience. Your website should cater to the correct audience to promote engagement. Your target audience makes a huge difference for the design and format of your website. Consider your target client. Do you expect them to be technologically savvy? In a hurry? Easily distracted? Knowing everything that you possibly can about your target client will allow you to apply that information so your website analytics can soar. Your website should individually cater to the different segments of your audience. For example, you might consider including different tabs for different channels of your business.
