Top Public Relations Firm in Naples

public relations.

Public Relations Services in Naples

BoardroomPR, an award-winning Naples PR and marketing firm, works diligently to ensure your brand gains consistent media exposure across various channels, such as consumer, trade, business, and lifestyle magazines, professional newsletters, journals, blogs, online platforms, and broadcast news channels. We create press releases, place guest columns, and offer executives opportunities to comment on what’s in the news. As a trusted Naples Public Relations agency, we utilize various techniques and strategies to help you achieve your PR and Marketing objectives.  We have offices located throughout the state of Florida in Naples, Tampa, Orlando, Fort Lauderdale, West Palm Beach and Miami.

Boardroompr has done an excellent job developing winning community and media relations campaigns for our growing company. Their people are always responsive and never shy to chime in with good ideas. They have also been valuable to our company by imagining and running our United Auto Courts Report blog. We are happy to have Boardroom on our team.

B.P.

Executive Vice President United Automobile Insurance Company

see our work.

Naples Public Relations Campaign Services

As a public relations firm, we customize a public relations plan that is tailored to your goals. It draws on a wide range of services that puts you closer to your customers, contacts, prospective clients, referral sources, news media, online, and social media audiences. Your team at BoardroomPR sits with you to develop a strategy that draws on our three decades of experience.

That approach in hand, we guide you on which of our public relations offerings the ones best suit your goals and needs. Then, we initiate and coordinate an integrated plan that uses traditional, social, and digital channels to secure a high-level presence for your organization, products, projects, issues, and execs:

Thought Leadership:

Byline articles and op eds allow a company and its executives to publish pieces in newspapers, trade journals, and newsletters while simultaneously promoting them as thought leaders in their industry. The publicists at BoardroomPR will work with you to develop vital and current article topics, have them adequately written and edited, and send them to significant Naples media outlets. The content that has been published has the potential to become more visible on social media, your website, and in handouts in your marketing materials.

Media Relations:

BoardroomPR will implement a systematic, proactive, and opportunistic approach to generating media coverage through various strategies and tactics.

Press Releases:

Disseminating important company news can be accomplished through a press release. The Naples news might include anything from a lawsuit, a new trend, an expansion to a new product or service offering, a recent transaction, and significant new hiring. The public and your present and future clientele should be made aware of all these fantastic and essential issues. At BoardroomPR, many seasoned writers have expertise producing for the media and are adept at developing compelling proposals that editors and reporters would find fascinating. Utilizing our media relationships, we will create a targeted media distribution list of reporters and editors interested in your message. Immediately following the announcements, we follow up with Naples reporters to ensure your news gets shared.

Expert Sourcing:

Along with press releases, we work to have your executives and subject-matter experts included in articles and acknowledged as informed, expert sources that correspond to the company’s primary areas of expertise. News stories regarding the economy and corporate trends regularly interview our clients.

The business and its top executives may boost their reputation and brand recognition by appearing in reputable Naples newspapers and on television.

Trend Stories:

We are not just about securing coverage through press releases. We will work with your team to identify industry and market trends we can leverage with our reporter contacts, including you as a primary source.

Feature Stories:

We also pitch clients, their companies and leadership for feature stories in print, broadcast, and online media.

Community Outreach in Southwest Florida:

Another fantastic low-cost marketing strategy is to give back to the community. This will further your goals of helping people and building new relationships while promoting your brand. Our senior management team significantly supports the areas our Naples marketing company serves. To establish the best possible commercial connections, we can help guide your organization to the “right” places. We will create a unique community involvement strategy for the company based on the topics you care about and the kinds of individuals you want to network with.

New Business and Relationship Development:

We are adept and careful when introducing our clients to one another to foster connections or carry out PR marketing in Naples. We routinely make introductions to folks at events, lunch meetings, or presentations for continuing education.

Copywriting:

Once you have a logo, slogan, and wording that you are comfortable with, as a reputable Naples public relations business, we help you choose the ideal spots in Naples for your commercials. We aid in defining a budget, frequency, and time with newspapers, journals, magazines, and maybe radio and television networks, as well as negotiating the final fees. A qualified crew of writers at BoardroomPR with extensive experience will create your advertising, brochures, direct mail, website content, and blog entries.

Advertising & Branding:

We assist you in designing a dynamic logo, tagline, and messaging that effectively tells your story and conveys the proper image.  With ad campaigns, our team will help you set a budget, frequency, and timing, as well as negotiating the competitive rates with various media outlets. BoardroomPR has talented writers who will write and design your ads, brochures, direct mail, website copy and blog posts.

Content Creation:

Our PR-Marketing social media department specializes in creating content that resonates with your audience across various platforms. We focus on creating meaningful engagement that turns visitors into fans, friends, and customers. We produce compelling content such as vivid pictures, videos, animations, and customized graphics by leveraging the latest social media trends and multimedia software. We work with you to develop a plan that meets your PR-Marketing requirements. Linkedin individual profile management: BoardroomPR, with its expertise in PR-Marketing, can manage the LinkedIn profiles of the executive team members on your team to facilitate networking, connections, and lead generation.

Social Media Management:

Our top-notch social media team in Florida comprises content creators, storytellers, analyzers, and strategists dedicated to providing high-quality, reasonably priced campaigns on Facebook, Instagram, Linkedin, Twitter, YouTube, Snapchat, and Pinterest. The social media strategies created by this Naples marketing company will engage your target audience and produce a return on investment.

This includes setting up profiles, conducting audience research, growing audiences, creating monthly social media calendars with photos, videos, and pictures, and reporting on interaction with those calendars. The BoardroomPR social media team can help you maintain a strong presence on platforms like Facebook, Instagram, LinkedIn, Twitter, and YouTube. We start by developing a strategy that ensures you’ll engage with the right audiences and use the right content. We will then routinely create and handle your pages beginning from that point. We create content calendars before choosing or creating the perfect material, such as pictures, videos, and graphics.

Additionally, we’ll monitor Naples website traffic and analytics. Additionally, we manage sponsored advertising campaigns that result in genuine customer prospects. You will get a monthly comprehensive report, including all the critical indicators that let us modify our target audiences and messaging while ensuring we are getting a return on investment.

Social Media Platforms We Manage:

Twitter, YouTube, Snapchat, TikTok, Linkedin, Pinterest, and Facebook. The Facebook platform enables sharing of images and video assets with various captions. We produce digital material that presents your business in the most favorable light.

We’ll build social media communities that your audience may participate in. People get more engaged as a result and become enthusiastic about your business. We may also use this platform to run adverts for your business. Particularly among younger users, Instagram is a well-liked medium. It is only a photo and video-sharing app with countless creative options. We can run adverts for your business on Facebook-like platforms. Several features on Instagram may engage your audience. Leading Naples public relations agency, we use these specifics to produce engaging content for you.

A fantastic tool for connecting with people and sharing professional work is LinkedIn. We can assist you with business networking, peer marketing, and luring young professionals to your organization. Like Facebook, LinkedIn offers a variety of sharing options for material. New and fascinating material may be created thanks to creative liberties. BoardroomPR can handle the executive team members’ LinkedIn pages so that your team may network with other professionals, establish contacts, and generate more prospects. People may discover inspiration for anything they want on Pinterest. We may exchange pictures and make graphics of the goods or services offered by your business. A link will be provided to encourage customers to explore your website further. Such educational information will aid buyers in finding your goods or service.

You may connect with younger consumers on platforms like Snapchat and TikTok. Its brief 24-hour tales are excellent for disseminating various information at various times. To draw in younger viewers, we can broadcast multipart storylines. Additionally, we’ll utilize your location to inform them where the signal originates. Twitter is a place where brief captions are exchanged in seconds. There are pictures and videos too. We can produce magnetic material that will have readers clamoring for more information. They will be interested in and engaged by our content and your business. It’s a terrific idea to upload your videos to YouTube so that they may be shared with other platforms and individuals. Your company’s history will be shown in the videos we produce. Your purpose and vision, as well as your goods or services, will be covered. Your audience may see inside your business with the help of these in-depth videos.

Blogs:

Blogging, including Naples Public Relations, is an effective tool for conveying your messages to your target audience and establishing yourself as an expert in your field. Journalists often use blogs, to find reliable sources. By incorporating relevant keywords, blogs can improve your search engine rankings. If you need more time, BoardroomPR, including Naples Public Relations, can set up and regularly write posts for your blog.

Community Management for High-Impact Social Media Companies:

Answering questions and contributing to discussions immediately are essential for the best results. Our top Naples marketing experts actively participate and closely monitor activities. It’s critical to start conversations to build rapport, credibility, and confidence with customers since they are more inclined to buy goods and services from familiar companies. Facebook and Instagram algorithms also encourage businesses to interact with their users. The more engagement your posts generate, the more probable they will appear higher on people’s timelines.

Paid social media and lead generation:

Because the organic reach of unpaid social media marketing is decreasing, posting alone won’t be effective. Even though they are available, not all of these social media networks’ advertising possibilities are suitable for every business. Our Southwest Florida team can assist you in developing a budget that is affordable and efficient since they are educated about the social media channels that are most beneficial for promoting your business. Targeting options include establishing lookalike audiences, bespoke audiences, targeting by zip codes, cities, etc., and using the Facebook Pixel to retarget website visitors.

Competitive Analysis:

Our well-regarded Gulf Coast public relations experts can monitor the opposition for you. We’ll let you know what they’re doing, not doing, and everything in between as a top Naples public relations firm knows how to remain competitive.

 Analytics + Reporting:

The company will maintain a tight check to understand what your audience is reacting to and where we need to focus. Our evaluations show you the return on investment while also letting you know what is and is not practical. We look for trends, analyze audience behavior, and track conversions. This is a vital part of s Naples Florida online marketing campaign so that we can assess our outcomes and decide what should be done next. We chart and graph media patterns to monitor audience growth, engagement, and website visits.

Video:

A successful social media plan must include video as one of its key components. Our top Naples video production team of multimedia experts works arduously to create a user-interactive experience that will effectively and understandably tell your tale. Facebook and Instagram also promote video content more aggressively, boosting video interaction. Studies show that a clip may be up to 600% more effective as a marketing tool than print and direct mail combined.

Industry Relations:

Participation in a trade show will pay you with new contacts and, preferably, new business thanks to our Florida public relations and marketing expertise, regardless of whether you choose a recent trade show booth, an event, or a marketing plan.

E-Newsletters:

E-newsletters have made a name for themselves as a pillar of the message industry. BoardroomPR may accommodate any request, whether for a corporate or company-wide issue, a piece of single-item advice, an update, or specially-tailored versions for certain people’s products or services. We use A/B testing and analytics, together with our knowledge of industry best practices, to ensure that your campaign is disseminated as profitably as is practical.

Crisis Management:

We are one of Florida’s leading crisis management PR agencies, providing services to major enterprises, small-business owners, nonprofit organizations, lawyers, lobbyists, and public sector organizations. We react to crucial, high-stakes situations, including investigations, litigation, land-use conflicts, natural and manufactured disasters, environmental issues, crimes, accidents, public health emergencies, bid disputes, and misconduct claims, to name a few. Business crises can happen at any time and from any angle. You can avoid calamities, but your crisis management organization should aid you in dealing with the aftermath. Our PR agency’s tried-and-true techniques help businesses, organizations, and people respond successfully when faced with an unexpected, severe crisis.

Online Reputation Management:

BoardroomPR offers a comprehensive platform for managing your Naples digital reputation. We monitor social media, internet forums, and review sites to find out what clients say about your business. Additionally, we look at your profiles and hundreds of significant internet databases. Each month, your profile will be instantly uploaded to at least five additional databases, enhancing your SEO over time.

Media Training:

BoardroomPR will provide them with an overview of media training after selecting the spokesperson. Our Naples media relations professionals will prepare you and your personnel for each interview. We plan with Naples reporters in advance to lessen the possibility of any shocks. BoardroomPR offers your company’s spokespersons services, including advanced crisis management, communications planning, and training for speaking on camera.

Other PR Tools:

Our public relations firm’s services include Expert Sourcing that puts your executives in the news as subject-matter experts. They become integral to attention-getting news stories and are cited as knowledgeable, credible sources that align with the company’s key areas of expertise. In many instances, your top people will be interviewed on news stories regarding trends that most affect your organization. BoardroomPR’s efforts help build your brand and raise the professional standing of your leaders. Reacting to Breaking News: BoardroomPR will your firm and its professionals to comment on important news angles related to your business.

Reporter Relationship Development:

As one of the top South Florida PR Firms, BoardroomPR will set up meetings and interviews with key reporters based on your priorities to help you develop the media relationships you want and need to ensure your story is properly reported.

Byline Articles & OpEds:

By publishing byline articles and opinion pieces in newspapers, trade journals, and newsletters, executives and professionals may position themselves as thought leaders. Publicists and consultants at BoardroomPR are skilled in creating themes for guest columns and opinion pieces and placing them in important Naples media. We will collaborate closely with you and the editors to ensure the articles are well-written and aimed at the appropriate audience. Published articles are great resources for enhancing the website, blog, and social media platforms and are utilized as additional marketing assets in reprints and handouts.

Editorial Calendar Monitoring:

As a top marketing agency in Naples, BoardroomPR monitors scheduled articles and special sections on editorial calendars published by Naples business and trade magazines to find editorial possibilities for its clients. This is in addition to our usual media connections. Additionally, we have access to daily delivery files for story leads. Our clients are typically cited as trustworthy sources for such storylines.

Speaking Opportunities/Event Sponsorships:

BoardroomPR will stay up to date on all the major conferences and inform you of opportunities for speaking engagements. Often, but not always, these speaking opportunities require a sponsorship, which we are happy to negotiate on your behalf.


1) What local and local market media should a Florida PR firm target for its clients?

There are a number of print, broadcast and online media outlets that are critical when you select a PR firm. Among the highest priorities are the following

a) Knowledge and contacts in the major Florida newspapers, magazines, and portals. Florida-based companies need PR firms that can generate media in the Sun-Sentinel, Miami Herald, Tampa Times, Palm Beach Post, Orlando Sentinel, Tampa Bay Times, Sarasota Herald-Tribune, Naples Daily News, Lakeland Ledger, Florida Times-Union, etc. Without the ability to get into the major dailies, a PR company cannot be successful. Whether it is the business page, city desk, community or opinion-editorial page, there are numerous opportunities to have your news published in the form of a feature article, news brief, byline article, letter to the editor or OpEd.

b) Knowledge and contacts of South Florida, Central Florida, Florida’s Gulf Coast, Southwest Florida and national trade journals. Companies benefit tremendously if they are visible in their own trade/industry media. Construction marketing should be in Construction Executive. Restaurants owners should be in Restaurants and Hospitality, medical professionals must be in South Florida Hospital News or Florida Health Industries while real estate practitioners would appreciate being in stories in The Real Deal, Florida Realtor or Southeast Commercial Real Estate.

The benefit for Florida’s for-profit and not-for-profit businesses to achieve PR coverage in key journals is the ability to stay on the radar of your important customers, prospects, members and the community at large.

c) Knowledge and contacts of major market Florida TV and radio stations and their digital departments. Awareness through electronic media is extremely valuable and providing opportunities on television and radio reaps enormous benefits. From local stations such as WPLG, WFLA, WINK, NBC6, WLRN and WIOD radio to network news including CNN and NPR, these outlets can produce a tremendous reaction.

Knowledgeable PR companies in South Florida, Central Florida, Gulf Coast, and Southwest Florida should have key contacts such as news directors, assignment editors, TV and radio reporters, and special project and segment producers so they can call on them when they have clients news to pitch.

Also, most stations have locally produced shows that local Florida PR agencies can book guests who have a story that might fit the shows’ format and audience.

In addition to having a great story with a visual angle, today, most of Florida’s TV and radio stations have blogs, online newsrooms and active social media platforms they can call on for news items that may or may not make the evening, afternoon or morning broadcast.

2) How can a company evaluate the Return on Investment (ROI) on their traditional Florida Public Relations campaigns?

Public relation is an essential element in a business’s marketing plans. A Fort Lauderdale PRTampa PR or Orlando PR firm may work in tandem with a company’s in-house Florida communications and marketing team and possibly other marketing vendors such as graphic designers, digital ad agencies, web developers and out-of-town strategic communications departments. Or, a PR firm can provide all the elements in one place. Once a campaign unfolds, clients will recognize increased visibility through various elements — media, word of mouth, greater interest in the company or business and a general acknowledgment of improved awareness. ROI is difficult to determine but easy to feel.

3) What PR skillsets should a business or not-for-profit organization is looking for when selecting a PR agency?

The best Florida PR firms combine talents in various fields. Seasoned public relations professionals who may be former print, digital or television journalists have many of the top PR skillsets such as written and verbal communications skills and excellent relationship development talents as well. Recent grads from the University of Florida, FIU, UCF, FSU or University of Miami might be a good fit along with a firm’s experienced publicists. Professionals with graphic design, website management, social media, and video production skills are all important. Most essential, however, is getting a team with a passion for providing the best opportunities for its clients, people who will make the investment in learning your company and the industries you compete in.

4) What Florida cities are most important for a PR firm to be based on?

A good firm with excellent contacts can do business throughout Florida. It is often valuable to have permanent PR staff on the ground in the major cities including Orlando, Tampa, Naples, Miami, Fort Lauderdale, and West Palm Beach. Nothing can take the place of strong media and community relationships.

5) How important is hyper-local media in a Florida PR campaign?

Hyperlocal media is tremendously important. Most Florida businesses, small and large, gain valuable exposure in media where their headquarters are located as well as other cities and towns where they have other facilities, people and customers. Prominence in glossy magazines such as Plantation Lifestyles, Weston Gazette, Sunrise Forum and The Parklander, Boca Magazine, Coral Gables Magazine, Orlando, Tampa, Naples or Florida Trend magazine can work wonders to help improve business throughout your Florida markets. There is a wide variety of local publications in towns such as Davie, Cooper City, Lighthouse Point, Pompano Beach and the City of Fort Lauderdale that offer wonderful opportunities for increased visibility. Throughout West and Central Florida, dozens of hyper-local papers are looking for good news stories. North Florida and the Panhandle also have a good assortment of media opportunities. The circulations may be smaller than the dailies, but the readership is often more attentive.

6) How long should a PR campaign take to begin seeing results?

Clients vary and so do their campaigns. In busy metropolitan areas such as Orlando PRTampaMiami PR and Fort Lauderdale PR, a good campaign should last at least six months and it is best to give it a year to gain traction and momentum. Then continuation is vital – start and stop campaigns can immediately dissolve the progress. In smaller areas such as Naples PR, Ocala, the Keys, a four – to – eight month program could be successful to penetrate the media and the mindset. Again, continuity is important.

7) Can a PR firm help with corporate networking?

Absolutely. Lawyers, for example, can be guided into the right committee of the Florida Bar Association or Broward Bar, Hillsborough or Orange County Bar or other regional association. A good statewide Florida PR firm will provide insight for a human resource professional to join SHRM – The Society for Human Resource Management or HRACB – Human Resources Association of Broward County. PR firms know organizations for accountants such as SFAFP – The South Florida Association for Financial Professionals. Public relations professionals guide their clients in the right direction. Hiring a local Florida PR agency will help make their connections your connections.

8) Can a PR firm help establish community relations or outreach campaign?

Similar to professional organizations, good PR firms find the right match for clients in the civic and charitable arena. Whether it is joining the Heart of Florida United Way or Jewish Federation of Palm Beach County or Legal Aid that does so much good in Florida, there is a myriad of organizations that a client can be advised about where they share a passion for the group and a knowledge of the cause.

Many Florida entrepreneurs and executives and their employees enjoy giving back to their respective local communities by supporting local charities, charity events such as walks, runs and bikeathons, galas, fishing and golf tournaments and other types of fundraisers. You not only give back to these excellent charitable causes, but your company’s reputation also benefits from being viewed as active in local causes.

Another way to channel your company’s outreach is to join committees and boards of directors of local charities.

9) How involved does a business have to be in order for its PR to be effective?

PR Firms cannot work in a vacuum. But if you are a Florida Business, looking for excellent PR, a good firm can move forward with weekly calls and general emails. Meetings are important to maintain facetime but not without a good reason. As we say in the PR business, public relations is a participation sport. The more involved you and your team are, the more impact your Florida public relations campaign will be. It also promotes employee morale and helps build brand and reputation.

10) Where can I learn more about various firms?

O’Dwyer’s Directory is an excellent place to get a general knowledge of PR firms. But equally easy is to google Public Relations firms within your geographic area, say Fort Lauderdale Public Relations, and find out who comes up. The ones that rank high are taking the time to make sure their websites are easily located – that kind of attention to their own business is important – it’s a sign they’ll do similar work for you. There are other lists of top South Florida, Central Florida, Tampa and Jacksonville PR agencies in places like local American City Business Journals, Florida Trend, the Daily Business Review’s “best PR Firms,” and by getting word-of-mouth recommendations from people you respect.

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